Friday, March 4, 2011

End of the week odds and ends: Gannett launches corporate branding campaign; Turkish journalists take to the streets to protest detentions; CBS buys Clicker Media, names Jim Lanzone the new head of CBS Interactive

On Monday Gannett will launch a corporate branding campaign which CEO Craig Dubow calles "a reset". With the marketing effort comes a new logo (gotta have one of those).
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According to the post on USA Today's website the "goal is to communicate that the company — long identified as the nation's largest newspaper publisher and a major owner of TV stations — has evolved into a forward-looking digital power."

Ads will appear in Gannett newspapers and on its 23 television stations, but as its own article says there is no word if any actual marketing money will be spent outside of Gannett properties to promote the company.



Agence France-Presse (AFP) reports that Turkish journalists were in the streets of Istanbul today protesting the detention of their colleagues involved in "a controversial coup probe".

The issue at hand revolves around a government proble of the possible secret network called Ergenekon that has been accused of trying to destabilize the AKP run government and lead to a military coup.

"Critics charge the investigation, afoot since 2007, has degenerated into a campaign to bully critical media and the opposition," Safak Timur writes for the AFP.



CBS announced it has acquired Clicker Media, a web guide to broadcast programming, and has named its co-founder, Jim Lanzone, as the new head of CBS Interactive.

In just over a year, Jim has created one of the leading navigation and discovery tools for video programming on the Internet," said Leslie Moonves, President and CEO of CBS. "Clicker's products and proprietary technologies add firepower to our existing portfolio of entertainment properties, and if we can help grow Clicker to its full potential in the years ahead, the strategic value could be tremendous."

Lanzone will succed Neil Ashe, who has served as head of CBS Interactive since CBS acquired CNET networks in June of 2008.

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