Thursday, March 24, 2011

Steven Brill sells Journalism Online to R.R. Donnelley

Printing giant R.R. Donnelley has acquired Journalism Online, the company founded by Steven Brill, the company announced earlier this morning.

Journalism Online is a proponent of metered paywalls that hopes to monetize the web, while at the same time losing as few readers as possible in the process. "Our goal is to develop custom programs that drive revenue, while at the same time preserving and even enhancing advertising and circulation goals," the company's Press+ websites states.

"We are delighted to bring Press+'s innovative capabilities to RR Donnelley and look forward to engaging with the broad array of consumer and b-to-b publishers with whom RR Donnelley has relationships," Steven Brill said in the sales announcement.

Although Journalism Online was able to sign on a couple of smaller newspapers, larger newspapers such as the New York Times appear to be going it alone in their their approach to creating paywalls.

Update: Folio: is reporting that Jordan Edmiston handled which would mean, at least to me, that the company was shopped.