Thursday, March 31, 2011

Time Warner Cable removes channels from its iPad app

Twitter was not the only company that surrendered to pressure from outside to drastically alter their media app today: Time Warner Cable, responding to pressure from the network programmers, has pulled cable channels such as FX, Discovery Channel, MTV and others.
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Time Warner Cable was one of the last of the cable or satellite providers to launch an iPad app, releasing their app about two weeks ago.

The app provided customers of the Time Warner cable service, plus their Internet services, the ability to stream programming to their tablet, as long as they were on the same WiFi network. It is definitely limited streaming -- but it was enough to get the attention of programmers who want to severely restrict their contracts to just cable TV.

But according to a statement from Time Warner Cable, the company has decided not to fight the programmers, possibly in hopes that TWC can negotiate this feature. "We believe we have every right to carry the programming on our iPad app. But, for the time being, we have decided to focus our iPad efforts on those enlightened programmers who understand the benefit and importance of allowing our subscribers--and their viewers--to watch their programming on any screen in their homes."

Clearly Time Warner is pretty upset by the attitude of the network programmers who are fighting the move to streaming. The statement issued to the media revealed a bit of frustration with their programming partners.

"We have decided to focus our iPad efforts on those enlightened programmers who understand the benefit and importance of allowing our subscribers -- and their viewers -- to watch their programming on any screen in their homes," Time Warner said in its statement.

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