Monday, March 14, 2011

Tulsa World releases replica app for iPad; publisher sets subscription price almost at home delivery levels

The Tulsa World is not about to undercut its legacy print edition with a new tablet version of its newspaper. The cost to read the replica edition of the Tulsa World - iPad Edition will cost you $16.99, one dollar less than getting the paper home delivered.
The Tulsa World is an independently owned daily with a circulation of around 93K on weekends, a slightly more than 100K on Sundays.

As for this new iPad app, I have to assume that this new tablet edition of the Oklahoma daily is produced by Zmags, the same company that has produced the paper's iPhone app and produces a flipbook readable through your browser. The only two features that separate reading this tablet edition from any other flipbook is that readers can access an RSS feed of news from the Tulsa World website, and stories can be shared Facebook and e-mail. Otherwise you are reading a PDF of the print newspaper.

And what an expense PDF experience you will have! The Tulsa World is offering three choices for access the paper on your iPad: one month at $16.99, three months at $94.99, and a year at $179.99 -- no single copy issues are offered. This seems like one of those situations where the publisher is trying to prove to his management staff that there is no future in New Media.