Thursday, March 31, 2011

Twitter gives in: removes QuickBar from its iPhone & iPad apps after torrents of user protests

While Twitter called it the QuickBar and included it on their iOS applications; others, though, came to call it the DickBar. Things went quickly downhill from there.

Today Twitter threw in the towel, eliminating the QuickBar from its apps.

The response from users was universally positive: "No more obnoxious trending bar = back to five star status," wrote one user in the App Store. "Thank you for removing the QuickBar! Please do not add it back," wrote another.

The Twitter iPhone app, sans the QuickBar.

"Rather than continue to make changes to the QuickBar as it exists, we removed the bar from the update appearing in the App Store today," the Twitter blog announced. "We believe there are still significant benefits to increasing awareness of what’s happening outside the home timeline. Evidence of the incredibly high usage metrics for the QuickBar support this. For now, we’re going back to the drawing board to explore the best possible experience for in-app notification and discovery."

The top banner, known as the QuickBar, was introduced to Twitter's own mobile apps as a way of bringing instream advertising. But smartphone users instantly rebelled against the loss of display space. Then the term "DickBar" was coined by John Gruber of Daring Fireball in a tweet -- then came the hashtag, irate reviews in iTunes, and it was only a matter of time before Twitter relented.

Better late than never, I guess.