Wednesday, April 13, 2011

Carson Magazine, created by the art director of Ray Gun, to launch in May; no digital edition, just print

It's not often that I get press releases for print products -- the name Talking "New Media" pretty much says it all. But I happy to talk print, too – I am certainly not part of the "print is dead" crowd.
So it was nice to be informed that David Carson, award winning designer and the former art director of Ray Gun, is launching a new magazine in May called ... you got it, C A R S O N.

Alex Storch is the editor-in-chief of the Los Angeles based magazine. The plan is to publish six issues in 2010, starting with a May/June issue, then a July/August issue, then monthly after that. The magazine will cost $7.99 at the newsstand, with a subscription price of $35.

If you've never seen Carson's TED talk, it is worth the 20 minutes because of Carson's sense of humor.

As for it being a print magazine, Leonora Alexandra Nielsen, Carson’s chief global strategist said in the release "it's not about being retro. With C A R S O N, we are pushing forward.  People want quality they can hold and touch, not pseudo-journalism and themed template design on their computers. The magazine is created and written so that people will want to put aside some time and stimulate their minds and their senses.”

And yes, I think it is a shame that there is no announcement about Carson creating for the tablet platform. Oh well.


Anonymous said...

I love David Carson, and just subscribed. BTW, it's $36.35 + $3.54 with tax inside the states...almost $40. Why the heck would I have to pay tax on a magazine subscription?

Douglas Hebbard said...

You are correct about the price. It's the press release that says $35.

As for tax . . . as Benjamin Franklin said "but in the world nothing can be said to be certain except death and taxes."