Tuesday, April 19, 2011

Morning Brief: Multitude of websites gives Patch advantage in app promotion; a 'birther' bill too far

When you have more than 800 websites you can promote a new app pretty easily. That is what AOL's local news division Patch is discovering.
Patch rolled out its own iPhone app last week, and it's a pretty good one at that. News from all the different local news websites can be accessed through the app, as well as the company's local retail directory.

But the real marketing advantage, of course, are all those local news sites running stories telling their readers to download the app. This would, would assume, lead to the app being a mega-hit with iPhone owners.

Well, guess again. For some reason, Patch decided to put its app in the lifestyle section rather than news. As a result, the app only has 17 reviews so far, 15 of them are five-star reviews, so obviously users like the app.

But "lifestyle"? Big mistake, the app is there with Living Social, Groupon, eBay, Amazon. Unless the company is trying to brand this as a shopping app, which it could do, it is miscategorized.

Arizona's Republican Governor Jan Brewer vetoed two bills yesterday. The first was a bill that would have required required candidates for president to provide a birth certificate or other documentation proving that they were born in the United States. The other would have allowed students to carry firearms on college campuses.

"I never imagined being presented with a bill that could require candidates for president of the greatest and most powerful nation on earth to submit their 'early baptismal or circumcision certificates' among other records to the Arizona secretary of state," Brewer is quoted by Politico as saying in her veto statement. "This is a bridge too far."

The Republicans, however, have a huge majority in the state legislature and so could override the governor's veto if they choose, though that is unlikely.

I see John Burns is back in London writing about Camilla and Kate. Good. I see a gossip column in his future.