Wednesday, May 11, 2011

Late afternoon briefs: Axel Springer CEO, in Bloomberg interview, looks towards digital; TRAFFIQ updates its media calculator app; TNM unabashedly asks for millions from George Soros and Rupert Murdoch

In a Bloomberg Television interview today Axel Springer Chief Executive Officer Mathias Doepfner expressed optimism both for the newspaper business, in general, and for the role mobile, and especially tablets will play in the future.

Doepfner represents Europe's largest newspaper publishing company, publishers of such newspapers as Die Welt, Bild and Fakt. In the interview with Andrea Catherwood, conducted in Berlin, Doepfner says "the biggest challenge is 'are we able to transform into a true multimedia company?' and 'are the new distribution channels in the digital world new business for us or a threat.' I'm deeply convinced it's much more of an opportunity and I think we are proving with our recent developments. We have now 30 percent of our total sales, roughly, deriving from online business," Doepfner states.

Axel Springer's CEO then goes on to express his views of mobile and tablet publishing. The full interview, care of the Bloomberg website is below.

Axel Springer has been busy launching tablet editions of many of their media properties, some under the company's name such as the iPad version of Die Welt, while others can be found under the brand's name, such as the app for Auto Blid. Axel Springer's Polish division, Axel Springer Polska, has app versions of many of its titles, as well, including the Newsweek Polska.

A week ago today I posted a short story about TRAFFIQ Media Calculator and got plenty of grief over pointing out some errors in the app.
Today the TRAFFIQ Media Calculator app has been updated, fixing the problems mentioned in the post. The app is, I believe, the only media buying tool in the App Store (if it is not, let me know of some of the others).

The app is a universal app, but I think it is best on the iPhone simply because that is where I do the most calculating. But if an iPad is all you have, well, it will work there, too.

We've heard about government regulators accepting jobs within the industries they have previously regulated, now comes this news: Meredith Attwell Baker, former Commerce Department official in the Bush administration, has announced that she is leaving the Federal Communications Commission (FCC) to go work for Comcast. The announcement comes four months after the FCC gave approval to the Comcast NBC Universal merger. Really, what can one say?

It doesn't look like Fox News will be missing Glenn Beck much. Today it gave space to Dan Gainor space online to go after George Soros in an rather strange rant. The center of Gainor's outrage is the idea that the famous investor has given money to such media outlets as NPR and ProPublica. But worse, apparently, is the fact that these media organizations have, wait for it, journalists on their boards. Oh, my.

See the connection here? Millionaire gives money to journalism organization, which in turn have journalists, therefore . . . hold it, I'm confused. What's the problem here? Oh yeah, Soros.

Gainor never gets around to telling us why Soros is such an evil influence other than to say he is "liberal". But does it really matter?

For the record, if George Soros would like to invest a couple of million into TNM I'd be open to the idea. And if he can convince Rupert Murdoch to do the same I'd be open, as well.