Monday, May 2, 2011

Morning Brief: OK, but will it really change anything?: Time Inc. to offer free access to iPad magazines to print subscribers through in-app subscriber verification

You know what I mean by that first headline, right? He's dead. 'bout time, and all that. But were we really in Iraq because of ObL? Of course, not. We're not bombing Libya because of ObL. The war on the middle class, unions, all things government related, affirmative action, education, social security and medicare, did not happen because of ObL. So why did all this happen in the last ten years?
As Jack Reed would have said: "profits".

In this regard, nothing has changed.

So I guess I strongly disagree with Richard Engel, correspondent for NBC, who wrote this morning on Twitter: "The end of the Global War on terrorism, the GWOT, which has defined our nation, our economy, our military for a decade."

But Engel also asks: "Today is certainly a big day for US troops... but some may ask, if Osama was in Pakistan, why they served so many tours in Iraq?" (Tweet corrected)

Not a great day for posts about the media world, what with everyone writing about you-know-who, but we will be continue on.

Contributor Pedro Monteiro has a post about the new photography app Above & Beyond ready to go, and we'll look at other new electronic products recently released, as well.

The WSJ is reporting that Time and Apple has "agreed" to a deal whereby print subscribers can log into their print accounts on the iPad in order to access the content for free – though I am confused as to why this is new since other news apps have allowed this, as well.

But no matter, this is another example of a publisher that sees tablet publishing not as a new platform to be exploited, but as a way of saving their print business. The problem, of course, will be that non-native tablet publications will have a hard time completing with native publications down the line. I don't normally make predictions but that is one I feel pretty good about.

Remember that "Amos 'n' Andy" was once put on television because early television executives saw that medium as simply an extension of radio. Now we have print publishers making the same mistake. iPad owners have no interest in saving the print products of publishers.