Wednesday, May 18, 2011

Reminder to developers: No Flash on the iPad. Got it?

When you look as many media apps as I do in the course of a day you can really get discouraged. But I try and tell myself that we are still only 17 months into the age of tablet publishing and things will get better.
Still there are errors that developers make that have you shaking your head.

An app I just finished looking at – no links because there is no reason to be pointing fingers – was a typical replica edition for a local magazine. The app created a library where readers can buy the latest issue.

The app gives readers a "preview" of the issue they can buy but the single page that is displayed floats in the window creating a kind of boat-in-rough-waters look. But the worst decision was to create a button that will take you directly to the publisher's website. That doesn't sound too bad until you realize that the site uses Flash in a major element on their home page.

OK, it's not the end of the world, and it appears that this is the developer's very first app to hit Apple's App Store. So let's just call this all a learning experience.