Every day I talk to people in the media business who are dealing with the transition to digital publishing platforms such as tablets. Often I get the feeling that some of these managers feel like New Media publishing is like a trip to the dentist, something that is sometimes necessary, but not very enjoyable. And then, occasionally one talks to an enthusiastic New Media professional who looks at the present era in such a positive light that it is hard not to get swept up in their excitement.
I haven't spoken to the publishing team over at the German newspaper Schwäbische Zeitung but the picture of the team holding up their iPads kind of reveals the general positive feeling the team appears to have about creating their first tablet edition.
Schwäbische Zeitung is a free download that will eventually give readers access to daily editions late in the evening, before the morning's print edition appears. For now, however, the only edition available is a free sample edition. Eventually readers will be able to buy individual editions for 0.79 € per day.
(It is possible that the app's appearance in the App Store caught the publishing team by surprise, that certainly happens a lot. But since the app was released yesterday I would expect the first paid issues to be available as soon as tonight – I'll be sure to check.)
The newspaper's app landing page on its website states clearly that the publisher of this iPad edition sees this as a separate, if related product:
Eine eigene, multimediale Zeitung nur fürs iPad - das ist die Idee hinter der App der Schwäbischen Zeitung, die heute erstmals im App Store erhältlich ist.Although I don't speak German, and know next to nothing about the newspaper, I will be curious to see how they handle daily editions.
A separate, multimedia newspaper just for the iPad – that's the idea behind the app for the Schwäbische Zeitung, which is available for the first time today in the App Store. – Google Translation.