Wednesday, May 11, 2011

'The Story So Far': new report on digital news economics summarizes current developments in digital journalism

The Columbia University Graduate School of Journalism has released a new report that will be of interest to those invovled in New Media. "The Story So Far: What We Know About the Business of Digital Journalism" attempts to summarize current knowledge about the business of digital journalism, reviewing the financial situation at newspapers online, hyper-local news sites, and others involved in the online news media.
Bill Grueskin, Ava Seave, and Lucas Graves are the co-authors of the report than can be downloaded in PDF form on the Columbia Journalism Review website (here is a direct link to the PDF of the report).

Brian Stelter of the NYT had a good post on the report yesterday, so anyone seeking an executive summary should read his post on the Times's website.
The report, despite being about and for journalists, does talk at great length about advertising. In particular it touches on something that I find important: the effectiveness (as opposed to simply the efficiency) of web advertising.