Monday, June 6, 2011

Collectrium releases separate English and Dutch language apps for Amstel Gallery

Part two of two: dealing with multiple language requirements in tablet publishing. Here the developer has created separate apps.

While embedding different content for different audiences, such as English for the U.S. market and French for the French market, is an option for some publishers and developers, the other option is simply to launch separate apps for each market. This is the approach Collectrium has taken with its apps for the Amstel Gallery.
Collectrium is a New York-based company founded in 2009 by Boris Pevzner. The company has over a dozen mobile apps in the App Store, many of them universal apps that can be used on the iPad, as well.

Each is for a different gallery or art fair, such as SF Fine Art, or Olympia LIAF for the London International Fine Art Fair.

This weekend a couple of new apps launched for the Amstel Gallery:

Amstel Gallery Features established and emerging artists from The Netherlands, Belgium, UK and USA. We participate in international art fairs and in addition to our regular exhibition schedule, we host and organize special exhibitions in combination with the fashion world.

Amstel Gallery offers high-end contemporary art, that is accessible, affordable to all and defined by a great versatility.
– from the app description.
One app is called aandeamstel (Aan de Amstel), and is the Dutch language equivalent of the English language app Amstel Gallery – both apps can be found in the U.S. Apple App Store.
Both apps are identical other than their languages. Both require you to create or sign into an account – a mechanism that would work very well for B2B apps, as well.

If there is a problem with the apps it is simply with the content itself. The artwork is presented in such a low resolution that it is difficult to actually judge the work presented. It appears that the artwork was probably scanned or photographed for presentation on mobile phone displays, but this simply doesn't work on the iPad's display.

None of Collectrium's other apps takes the approach of separate apps for separate languages. It is rather strange that the first one would be for an Amsterdam-based gallery since the Dutch are known as excellent speakers of English (one of the joys of visiting The Netherlands).