Wednesday, June 8, 2011

The Financial Times, one day after launching HTML 5 web app, releases updated version of its iPad app

It's hard to say whether one hand doesn't know what the other is doing at The Financial Times, or if Apple just played a nice trick on the UK-based newspaper. In any case, today the FT released a newly updated version of its iPad app, one day after the paper bragged that it had launched an HTNL 5 web app, designed to bypass Apple's App Store, with its commission fees and developer rules.

The Financial Times iPad Edition, a free app that requires a paid subscription to access the content, was updated to version 1.6.1 today. But since it usually takes a while to get updates through Apple's app review team, this update was no doubt submitted prior to yesterday's announcement that the paper wanted its iPad readers to use a browser based solution based on the HTML 5 standard (though that might not be the proper term to use at this point).

Many media writers hailed the decision by The Financial Times as some sort of liberating event. Since the majority of publishers have yet to launch even their first mobile or tablet editions, it is hard to figure out what they would need to be liberated from since they have already found a way of not being in the App Store – don't launch an app!

Left: The native iPad app for The Financial Times, updated today; Right: the HTML 5 web app version, with a missing picture (for some reason).