Friday, June 10, 2011

The Guardian says its new iPhone app has been downloaded over 400K times; no word on tablet edition

The Guardian today bragged that its newest version of its iPhone app, launched in January has been downloaded over 400,000 times – its first generation iPhone app was downloaded over 200,000 times after its debut in December of 2009.
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Despite this, the paper seems to remain of two minds concerning app development: admitting that its mobile app now accounts for more than 10 percent of its traffic, yet still with only its The Guardian Eyewitness app available for the iPad, an app released very early on – and there is still no word of an Android app which has encouraged the creation of a couple knockoff apps.

The iPhone app released earlier this year comes in two flavors: while the US app is free and is supported solely by advertising, the other app only offers limited content for free, but then requires a modestly priced subscription to access the complete content – £2.99 for six months or £3.99 for a full year.

The Guardian announcement gave no clue to its future tablet plans. Back in January The Guardian's editor Janine Gibson said an iPad app was in development and that whatever would emerge would not be a replica edition. "You want to do something that feels appropriate to the device… we’re not a fan of PDFs with the sound of a page turning," Gibson told its affiliated website paidContent.org.

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