Monday, June 20, 2011

Morning Brief: ICANN plans huge expansion of Internet domains; NY Post locks iPad Safari users out of its site

The Internet Corporation for Assigned Names and Numbers (ICANN) voted to increase the number of new website domain suffixes, ending the rigid rule of standard web addresses which current allow for only 22 (such as .com, .net, etc.)
PhotobucketBeginning next year, ICANN will begin accepting applications for new addresses which will allow for addresses to end in any word, in any language.

"Icann has opened the internet's addressing system to the limitless possibilities of the human imagination," the BBC reported Rod Beckstrom, ICANN's president and chief executive officer saying. "No one can predict where this historic decision will take us."

Someone at the New York Post thought this was a great idea: lock out readers who own iPads from accessing their newspaper's website, forcing them to download the app and pay for a subscription, while keeping the website open to all other readers. If you own an iPad, and using Safari surf over to the Post's website you are greeted with this message:
Thanks for coming! editorial content is now only accessible on the iPad through the New York Post App. If your are a current New York Post App subscriber, please visit the App Store and down the latest version to access through the INDEX. If you are not a current New York Post App user and would like to subscribe, please download from the App Store. Thank you.
The strategy may be one of the most wrongheaded things done by a newspaper yet. Doing a Google search for news and stumbling upon a story on the NY Post website, one no longer can access the story, redirected to this warning page.

(If you really, really want to read the NY Post you can use any number of other browsers available in the App Store, or even use Safari with JavaScript turned off. But, who would want to bother?)

Will the loss of web traffic be worth the added app downloads? I doubt it, don't you?

In any case, this is the most audacious pay wall yet constructed, though probably the most foolish. Currently the Post is charging $1.99 for its iPhone and iPad apps, then charging a subscription fee of $6.99 per month, or $74.99 per year. If the new strategy works it will certainly upset the common wisdom that web users won't pay for casual access to the news.

1 Comment:

Tablazines said...

Ahh.. who cares... it's THE POST! Nuff said.