Thursday, June 23, 2011

Morning Brief: Reed signs up with RapidBuyr, a group buying service for business; Gartner sees huge growth in marketing automation apps; B2B group buying

As if to prove my point about a lack of barrier to entry for companies wishing to start a group buying service, now there is RapidBuyr, a group buying service to businesses. The Concord, Mass. company has just announced that Reed Business Information has signed up to use the service, adding it to services offered by BuyerZone, the company's lead generation company.
“At BuyerZone we’re constantly striving to offer our users the most valuable services when it comes to business purchasing decisions, which makes RapidBuyr an ideal partner for us,” Mie-Yun Lee, president and founder of BuyerZone was quoted as stating in the announcement. “We look forward to working with the RapidBuyr team to provide additional information, tools and resources to our audiences.”

RapidBuyr was only launched in April of this year and, in addition to Reed, is also currently working with American City Business Journals.

Gartner released some research which should make the folks at Apple smile: according to the information technology research and advisory company, half of all major marketing automation vendors plan to develop applications for Apple's iPad which the next five years.

"The initial use of iPads and tablets by marketers will be the extension of existing marketing applications, such as campaign management and marketing resource management (MRM) functionality, to be supported by the device, either disconnected or connected to the network and home-based application," said Kimberly Collins, managing vice president at Gartner.

"By 2014, 65 percent of major marketing automation vendors will extend 25 percent of their functionality to the iPad. MRM vendors will lead this charge with adaption of functionality for reviews and approvals. Marketing fulfillment vendors are likely to enable access to content via tablets as well."

It looks like Apple won't have a monopoly on the term "app store" – at least that is the signal being delivered by U.S. District Judge Phyllis Hamilton.

According to a Bloomberg story, the judge said failed to show “real evidence of actual confusion” among consumers.

“I’m troubled by the showing that you’ve made so far, but that’s where you’re likely not to prevail at this early juncture,” Hamilton said in her Oakland, Calif. courtroom yesterday.

Well, you win some, you lose some. Yesterday Apple won a patent on its multitouch technology which could have an even bigger impact on its business than this more consumer oriented claim.