Tuesday, June 28, 2011

Red Bull releases a second iPad app for US edition of Red Bulletin magazine

The very first iPad app from Red Bull for its Red Bulletin sports magazine created a library where readers could download its issues, all of which are free of charge.
PhotobucketThe dilemma for Red Bull, though, was that Red Bulletin comes in different flavors, an English edition and a German edition. Do you offer both editions inside the app?

For me I didn't think it was a big deal, they were, after all, all they needed to do was label the editions "International" and "US", something they didn't do originally.

But they must have gotten some negative feedback, or at least some expressions of confusion because now they have released a second iPad app just for the U.S.

The Red Bulletin US is also free, and it, too, creates a library where readers can access the issues, but now there is only the one version that can be downloaded.

The current issue, featuring American track and field athlete Lolo Jones on the cover, is constructed in a similar fashion to the first issue TNM looked at. But this time the issue is a modest 158 MB (or so) because there are only landscape layouts.

The issues are still packed with video and great photography – I'll leave it up to you to judge that actual quality of the editorial.