Monday, June 20, 2011

Retweet: Flurry says mobile app usage exceeding desktop web use - a case of apples & oranges?

As an advocate of native app development (as well as innovated web development) I would naturally find this study from Flurry Analytics to be of interest.

In a blog post on their website, the company proclaims that their study shows that consumers are spending more time each day on mobile apps than they are desktop or mobile web browsing. It is a fairly dramatic finding if one were comparing similar things, but I think this is not the case.

Here is a chart from Flurry with their findings - click to go to the blog posting itself:


The problem here is that using a browser is a limited activity - one doesn't play games very often through a browser (though some do) or take panoramic picture, etc.

Mobile apps, however, do a variety of things, including being a substitute for the browser experience. So really this is a case of comparing apples and oranges.

But, and I'm sure this is really the idea behind the study, the growth of mobile app usage is simply astounding, and is all the more amazing when you consider how far we've come in the time since third party app develop started.