Wednesday, July 13, 2011

Accenture study finds media and entertainment execs saying their companies are still struggling with digital

A recently released study by the Media & Entertainment Group of Accenture claims to find that nearly half of executives surveyed still say their companies are struggling to convert their operations from analog to digital. The Global Media & Entertainment Study also found that media executives are anticipating even more rapid change to come, 85 percent of those surveyed saying that their businesses will continue to change significantly in the near future.
“Although some companies have made more progress toward achieving the goal of distributing content via any channel, in any format, to any device, most still need to form a holistic view of their digital consumer so they can monetize their content,” said Marco Vernocchi, global managing director of Accenture’s Media & Entertainment industry group. “Revenue growth in this new, multi-platform world is dependent on delivering personalized, consumer-driven content to individual consumers via the right platform."

“Clearly, the industry has lots of work to do to take advantage of the opportunities presented by the digital distribution of content,” said Vernocchi. “A clear view of the customer, improved customer relationships and digital rights management are just a few areas that could yield significant results.”