Wednesday, July 6, 2011

Developers starting to get the idea concerning AirPlay; Apple still promoting apps that use the streaming feature

One of the most widely read posts here at TNM concerned the introduction of third party AirPlay streaming. Clearly some developers were excited about their new ability to stream video (and audio) content from either an iPhone or iPad (oh, yeah, and don't forget the iPod touch) to an Apple TV for viewing on large screen televisions.

While quite a number of apps were updated to add AirPlay streaming, it is still surprising to find an app with video content not offering the feature. It's equally surprising that there haven't been more apps created specifically to take advantage of AirPlay streaming – after all, video streaming an app is almost the equivalent of being your own broadcaster. What's cheaper adding in a few lines of code to an app or buying a network.

Some new apps, like MasterChef Academy US for iPad, are smart uses of AirPlay. The app for the Fox show was created by the production company responsible for the show itself, Shine Limited.

The $4.99 app features over 150 minutes of how-to cooking technique videos – repurposing the show's programming to create a totally new product. Very smart.

(Ironically, the biggest complaint about the app is that some have found that the AirPlay doesn't work. I haven't bought the app, though I might, in order to test if this is true. Anyone have a promo code? Fox? Shine?)

Apple continues to promote AirPlay enabled apps in the App Store with its own special page 9see below), but this really only features a few of the apps using AirPlay.

One of my favorites that really should be promoted by Apple is NFB Films for iPad, an app from the National Film Board of Canada. Obviously any app that features short films, such as this one, is perfect for AirPlay streaming.