Thursday, July 7, 2011

NYT links Kindle Edition subscriptions to online access

The New York Times this morning announced that it will fulfill its promise to its Kindle subscribers that in exchange for a paid Kindle subscription they can now access the NYT while avoiding the pay wall
Photobucket
The NYT Kindle Edition costs $19.99 per month, and since March the paper has said that starting today subscribers can gain access to the NYT website by going to www.nytimes.com/kindleaccess.

With this added benefit of online access, Kindle New York Times subscribers can enjoy complete, around-the-clock coverage of breaking news, video, audio, multimedia and blogs from the world's premier news site," said Yasmin Namini, senior vice president, marketing and circulation, and general manager, reader applications, The New York Times Media Group.

This is a big win for Amazon, as well, as it makes the Kindle Edition that much more valuable.

"The New York Times continues to be our bestselling newspaper in the Kindle Store," said Russ Grandinetti, Vice President of Kindle Content. "We hope our customers enjoy this multi-tiered approach to getting their news, both on their Kindle and with full online access to all the features on NYTimes.com."

0 Comments: