Wednesday, August 3, 2011

Time Inc. goes all in on tablet editions: publisher says all 21 of its titles will have tablet editions by year end

Time Inc. stated today that it will "launch tablet editions for its entire portfolio of 21 titles by year's end." Magazines that will soon have their own tablet editions include InStyle, Real Simple and Entertainment Weekly.
“Having our entire portfolio available on tablets will create a significant new digital reach for our advertisers," said Maurice Edelson, EVP at Time Inc.

Starting in January of 2012 Time Inc. will begin reporting its digital sales and subscriber information to the Audit Bureau of Circulations for inclusion in its audit reports.

Time Inc. brought out Sports Illustrated early in the tablet era and has releasing tablet apps for many of its publications ever since. Currently Time Inc. has iPad editions for Life, People, Fortune, Time Magazine, as well as Sports Illustrated. It has has a few special interest iPad apps such as the SI Swimsuit Edition and Cooking Light recipes.

“Now is the time for us to make this bold commitment. In the coming year, there will clearly be many more consumers using tablets, accelerating demand for content and driving advertiser interest. We are putting ourselves in a great position to take advantage of these opportunities,” Edelson said.

Time Inc. has been using WoodWing's digital publishing solutions and I would assume they would continue down this road. The company has announced today that it would begin selling digital subscriptions and single copy sales through Barnes & Noble for reading on the company's NOOK eReader by year's end.