I spoke yesterday with Jeff Price, publisher of Sporting News, and Ann Keegan, communications manager about their new iPad app and approach to its digital magazine publishing efforts. Today, right on cue, Sporting News has released an app update that fixes a minor problem. The app remains free, as is the content, reflecting the publications new approach to its iPad publishing.
Price told me yesterday that Sporting News is currently working with the Treesaver folks to build their tablet apps. Treesaver is the company founded by designer Roger Black and Microsoft alum Filipe Fortes.
"We had to find a platform that was going to be sustainable long term, that was not a pdf-based approach but was much more of a dynamically published platform," Price said yesterday. "That is why we ultimately why we chose to build on the Treesaver platform."
The Treesaver website is currently displaying the new Sporting News iPad app on its website.
In preparation for the soon-to-be-released iOS 5, the company behind Mag+ this morning announced both a magazine subscription API and support for Apple's iOS 5 Newsstand.
“The Mag+ subscription API really opens up the options for publishers – giving them the maximum possible control over how they market and sell their magazines on tablets and allowing them to manage their customer relationships across all platforms," Moving Media+ CEO Staffan Ekholm said. "In turn, customers will benefit from a seamless experience as they find and read their favorite magazines – whether in print or on their tablet.”
“Newsstand also makes it easier for customers to source and manage their favorite periodicals. And it helps publishers make their titles easy to find in the Apple ecosystem.”
Congress is breaking all sorts of limbo records as it works to see how low it can go. It's new record is 12. That is, only 12 percent of Americans surveyed in the latest New York Times/CBS News poll approve of the job Congress is doing.
Additionally, only 6 percent of registered voters surveyed say that most members of Congress has earned re-election. Of course, as we all know, this is a meaningless number as most voters believe that it is the other guy that should be booted out of Congress while their own representative is fine. But with 84 percent of those surveyed saying it's time to "give someone new a chance" it's possible that many incumbents may see the writing on the wall and decided to not run next November.