Thursday, September 1, 2011

Rutgers brags up its integration of the iPad into programs

This is a little follow-up to the story posted this morning about my "back to school night" experience last night. This is some excerpts from a press release just sent out today.

What is strange here is that this reads like an ad for Apple, but it is actually from Rutgers University. Clearly they are using their use of the iPad as a way of attracting students, but I found the playing up of the iPad 2 interesting:

Now in its second year of integrating the Apple iPad into its digital marketing executive courses, Rutgers Center for Management Development (CMD) calls the tablet a resounding success as a teaching medium. Rutgers CMD instructors incorporate Layar, Regus and WorkSnug augmented reality apps, Evernote and WebEx collaboration apps, Foursquare and Yelp location apps, and the Qrafter QR app into the curriculum.

The newest Rutgers CMD course to integrate an iPad 2 is Going Digital: The New Rules of PR, a joint effort of Business Wire and Rutgers CMD, to be held in New York City, September 19-22, 2011. The course fee includes all instructional materials on a pre-loaded iPad 2.

"We are constantly looking for ways to integrate new technologies, such as the iPad2, into our programs to deliver a unique executive education experience. Having spent the past year optimizing the iPad to replace printed binders and to enhance collaboration among participants, we are now moving into the more exciting areas of augmented reality and virtual worlds. The advances with the iPad 2 have truly brought the 21st century digital world into our Mini-MBA programs," said Eric Greenberg, Director of Marketing Programs, CMD, Rutgers, The State University of New Jersey.

Greenberg continued, "Our faculty and executives loved the original iPad, but the iPad 2, with its front- and rear-facing camera, allows us to be more creative in transforming the learning experience and untethering participants from the traditional classroom dynamics. And best of all, we find that the more innovative we are in integrating the iPad, the richer the experience for our marketing professionals."
You can read the whole release here.

The detail I would like to point out here is that the release isn't just talking about replacing books with tablets, but what the new tech device can bring to the table overall. In other words, they are not just treating the iPad as a reader (hint, hint).