This is the first of four short posts on tablet editions. The first looks at the new Apple Newsstand.
You can hardly blame Apple for wanting to promote the new features to be found in iOS 5. So inside the App Store this morning, whether you are looking for iPhone or iPad apps, Apple is showing off its Newsstand app, exclusive to iOS 5. (It's also showing off Cards, a new custom greeting cards program.)
The importance of this for media professionals is to remind both publishers and developers that Apple not only owns the online retail store, but has the means to promote what it wants. Amazon, of course, has the same power. So while some media apps can still be found outside of Newsstand, those taking advantage of the new feature are getting the power of Apple behind them.