The tech sites are proclaiming the merits of Newsstand today after Condé Nast, the publisher of such magazines as Allure, The New Yorker, Vanity Fair and Wired, said that their digital subscription sales had soared since the introduction of Apple's Newsstand with the recent iOS 5 launch.
According to Condé Nast, new digital subscription sales of all nine titles inside Newsstand have increased, 268 percent overall, while single copy sales are also up, 142 percent, compared to sales the previous eight weeks.
“We couldn’t be happier,” said Monica Ray, Condé Nast’s executive vice president consumer marketing.
“It’s clear that the focused attention and greater
discoverability Newsstand provides our brands has been embraced by the consumer. While we recognize the spike in sales is in part fueled by the attention the launch received, we are very optimistic that we will see a consistently higher level of growth going forward than we did prior to the app’s introduction,” Ray said.
Last week it was Future Publishing which was bragging about its Newsstand numbers, claiming that their apps had been downloaded two million times since Newsstand appeared in iOS 5. Both the proponents and the skeptics of Newsstand pointed out that there is a world of difference between an app download and a paid subscription – but one can't happen without the other, so at least that was a good start.
Likewise, it could be argued that claiming a huge percentage gain in paid subscriptions is not as impressive if one doesn't know the actual numbers involved – after all, if I sell one subscription today, but two tomorrow, boom, a 100 percent increase!
But Condé Nast seems happy, and if that is truly the case then maybe we'll stop hearing about Apple's "walled garden" and more about Apple's "new market place".