Friday, October 28, 2011

Disney Publishing releases interactive digital iOS app by Mo Willems: 'Don't Let the Pigeon Run This App!'

Earlier this morning TNM posted some of the details from the latest report on app activity from Distimo which showed that major brands are embracing the creation of apps as part of their marketing strategies. Leading that charge is Disney.

Coincidentally, this post on a new interactive app-based book by Mo Willems was ready to go.
Don't Let the Pigeon Run This App! is a $6.99 app that will run on both mobile and tablet iOS devices. While it was created by Mo Willems, the three-time Caldecott Honor winner, awarded by the Association for Library Service to Children, some credit should obviously go to the development team, as well. (The app was developed and published by Hyperion Books for Children, an imprint of Disney Book Group, and developed with Small Planet Digital.)

Like many interactive books, the basic idea behind this new eBook is "build your own story". But there is clearly far more here than just that simple premise.

Don’t Let the Pigeon Run This App! has three story telling modes, leading to a huge number of variables. But the inclusion of physical action (shaking the tablet or mobile device) and the ability to record your name for inclusion in the story, takes the app to another level.

"Interactivity has always been a key to the Pigeon books,” said Willems in the Disney launch announcement. “Don’t Let the Pigeon Run This App! takes that interactivity to the point where the child is not only the audience, but the author as well. I can't wait to see what awesome ideas kids will come up with. They're going to put the Pigeon through the wringer!"

The new interactive book is the newest addition to the series created by Willems that includes Don't Let the Pigeon Drive the Bus (good advice) and Don't Let the Pigeon Stay Up Late.

I can tell you that playing around with this app on a Friday certainly beats looking at more unimaginative media apps – and maybe there is a lesson there, try to have a little fun when you are building digital products and you'll probably be more successful.

You can find out much more about what Disney is offering in the way of book apps at the company's Disney DigitalBooks site.