Monday, October 31, 2011

Hearst Magazines UK signs deal with Zapper to bring augmented reality to their covers; the NYT's David Carr looks at the issue of sex ads and Village Voice Media

Readers of Hearst's UK covers will soon be able to use an app from Zapper – the video below shows how you use the company's app to make a magazine cover come alive.

Zapper better move quickly, however, because as of this morning their app is has not been released into the App Store or into the Android Market. (The press release links are dead in a good example of PR fail.)

Cosmopolitan, Company and Harper's Bazaar will all feature covers using augmented reality starting with Harper's Bazaar issue to be on sale starting on Thursday of this week.

For Harper's Bazaar, users can watch an exclusive behind-the-scenes clip of the much talked about December covershoot which took place at the Savoy earlier this year as part of a short film for Duran Duran directed by Jonas Akerlund, in association with Swarovski. The Bazaar December cover and behind-the-scene Zappar content features supermodels Naomi Campbell, Cindy Crawford, Eva Herzigova, Yasmin Le Bon and Helena Christensen as well as cameo appearances from designers Domenico Dolce & Stefano Gabanna.

Watch Carefully on WIRED from Zappar on Vimeo.

The NYT's media reporter David Carr today reports on the migration of sex ads from Craig's List over to Village Voice Media's classified network VVM is facing a bit of pressure to stop accepting ads for sex services and the like, but the lucrative category won't be given up easily, according to Carr's story.

“We have always had a very libertarian approach to advertising,” Jim Larkin told Carr for the story. “We don’t ban cigarettes, we take adult advertising. We take ads that sell guns.”

The comments section on the NYT story is pretty interesting, with many readers siding with VVM on this issue. One reader, though, said – tongue firmly in cheek – that should be shut down because after looking through the site he could not see any ads for his local area. "The web site was a HUGE disappointment!" the reader wrote.