One of the questions indy publishers have frequently asked since the iOS 5 introduction is "can free magazines get into the new Newsstand app, or is it limited to only magazines offering in-app paid subscriptions?"
So to clarify, I asked Mag+ U.S. Director Mike Haney for an answer: “You do need to have an Apple subscription, but starting with Newsstand, you can now have a free subscription.”
There is a little more to it than that, of course, like creating an icon, but the process seems simple enough. For developers, there is a whole section inside the developer site at Apple that can help that features videos and presentation slides (one of the slides is seen above).
The web pages were created from sessions at this summer's WWDC. You can find it here – of course you must sign-in to your developer account to access.