Tuesday, October 11, 2011

Updates and new launches: Time Inc. launches NOOK Color version of Real Simple; The Tennessean gets a quick update; Apple updates its own iBook app

A few months ago Time Inc. made it clear that for them the future would include tablets when they promised that the company would "launch tablet editions for its entire portfolio of 21 titles by year's end."

And the reason for that commitment couldn't have been clearer, either: “Having our entire portfolio available on tablets will create a significant new digital reach for our advertisers," said Maurice Edelson, EVP at Time Inc.

Time Inc. says that so far more than 11 million copies of their digital magazines and apps have been downloaded, resulting in over 600,000 single copy sales (this doesn't include the number of times their print subscribers have logged into their accounts to access the digital versions of their print magazines).

Today the publisher announced that it had just released its November issue of Real Simple for Barnes & Noble's tablet, the NOOK Color. “Our consumers have been asking for Real Simple on NOOK Color, so we are very excited to make this announcement," said Kristin van Ogtrop, Managing Editor of the magazine.

But the announcement also makes clear that the November issue that NOOK owners will find on their tablets contains all the same advertisers that can be found in the print edition. Time Inc. lists Campbells, The Container Store, Estee Lauder, JC Penney, Kia and others as appearing in the issue.

“Our advertising partners are always looking for new ways to connect with our consumers, so we’re thrilled to bring Real Simple to NOOK Color – and soon, to all major tablet platforms,” said Evelyn Webster, Executive Vice President, Time Inc. Lifestyle Group.

Last week I wrote about the new iPad edition of The Tennessean, the Gannett newspaper. I wasn't thrilled with the fact that the digital product appeared to have no business plan, any strategy that would allow it to make any money. I also said that the app seemed to have performance issues.

Well, I see that the app has received an update today. The "What's New" section clearly states the reason for the update: "Made numerous bug fixes to enhance stability." Good for them.

If you have as many apps as I do (you really have no idea), then your iTunes account will be filled with updates over the next few days as developers ensure their apps become iOS 5 compliant.

Apple, too, is issuing updates. This afternoon it issued an update for iBooks.

Wunder Radio is one of the apps now showing an update. It lists iOS 5 and Twitter integration as reasons for the update. This morning I mentioned that not apps are performing the same under iOS 5, which I've had on my iPhone for the past week. The AOL Radio app, I mentioned, would not continue to play when the display went to sleep. I would expect an update of that app soon, assuming they read TNM, of course!

The WSJ has updated its new WSJ Live apps, but, get this, the reason for the update, the app description says, is "watch our WSJ Live Commercial". Guess I'll wait to update that one.