Tuesday, October 25, 2011

B2B: Ziff Davis Enterprise abandons print for digital

Ziff Davis Enterprise, the B2B division that publishes eWEEK, CIO Insight, Baseline and Channel Insider, is going digital, ending the printing of its magazines in 2012.

“The future of engagement is mobile, it is social and it is entirely digital,” said Steve Weitzner, Ziff Davis Enterprise CEO in the company's announcement.

“We intend to drive the digital marketing standard for B2B tech media and accelerate the ‘anywhere and everywhere’ consumption of content by exploiting the rapid adoption of mobile and tablet devices in the IT community. We are focused on providing a comprehensive and tightly integrated digital engagement portfolio to help technology vendors with their toughest marketing tasks by facilitating interaction with buyers throughout the purchase process.”

By going digital only, Ziff Davis Enterprise says it will increase both the frequency and audience reach of its digital media products.

But according to a Folio: report, the company will be working with Texterity on its digital editions. Texterity is known for producing digital flipbooks and for launching replica edition apps for its mostly B2B customers.

Ziff Davis Enterprise is a stand alone company owned by Insight Partners and is not associated with Ziff Davis Media, which itself went all digital in 2009.