Monday, November 7, 2011

Morning Brief: Disney signs partnership deal with YouTube; Le Monde gains total control of its web properties; Finnish publisher's consolidation plans

The Walt Disney Company has inked a deal with Google owned YouTube which would include Disney creating an original video series for the online video site.

The deal is interesting that it was signed with the Google property rather than Apple and its AppleTV vehicle.

Disney will be responsible for selling the advertising on its YouTube channel, and will split that revenue with YouTube. Disney will be able to tap into consumer uploaded video to feature on its new channel, and will be able to host the original video content that it produces on its own web properties, in addition to YouTube.



Media companies are consolidating its holdings everywhere, not just in the U.S. Another example of this is Sanoma Magazines, on of Finland's leading publishers. The company announced last week that it would be closing both Prosessori and Sara magazines.

Our decision to end these titles is part of our overall efforts to ensure that our portfolio remains competitive, and will free up resources for developing," Sanoma Magazines' Managing Director, Clarisse Berggårdh, said in the company's announcement. "In today's challenging market environment, we want to concentrate on our leading brands and on launching new titles, which are so important for keeping the magazine sector dynamic. At the same time, it will also put us in a better position to weather the introduction of VAT on magazine subscriptions due next year."



The French newspaper Le Monde has bought out the minority owner of its digital namestake, Le Monde Interactif.

The NYT reported this weekend that Le Monde has acquired the 34 percent stake that was owned by the French publisher, Lagardère.



The drama in Greece is drawing to a close. Out will be current Prime Minister George Papandreau, in will be former European Central Bank Vice President Lucas Papademos; out will be the idea that the Greek people will vote to endorse the latest bailout, in will be full compliance with the terms of the deal. The banks and investors are applauding the latest developments. As for the Greek people, well, we'll see.

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