Friday, November 11, 2011

The Plain Dealer launches new tablet edition into the App Store; annual digital subscription priced at print levels

The Plain Dealer, Cleveland's major daily newspaper, has launched an iPad edition of the paper into the App Store this morning.

The Plain Dealer is a free app for the iPad that of offers current print subscribers free access to the tablet edition, but charges new readers at levels that are identical to the print edition: $3.99 per week. For some reason the six month charge of $99.99 is actually two dollars lower than the 1 year rate of $209.99.
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The app is another of those Techanvia replica edition apps that so many newspaper publishers seem to have fallen in love with. Though the app is said to be "powered by Cleveland.com", in fact it is simply an exact copy of the print edition with the usual enhancements you can expect in these lazy-publisher's-way-to-tablet-publishing® solutions.

The app description says "if we offer a free trial, any unused portion of the free trial period, will be forfeited when you purchases a subscription." They aren't, in fact, offering a free trial with the app at this point, and instead are only offering a "preview" of an old edition.

Doesn't seem like they have their hearts in this effort – too bad they wasted the name of the paper on this app.

1 Comment:

Anonymous said...

The app is free. Current subscribers can bundle their existing print subscription with a the e-edition for < 30 cents a week.