Wednesday, November 16, 2011

Trade publishers see their ad pages grow in August, though just barely; pages up 1.81% for the year

The ABM has issued its August report for ad pages and revenue for U.S. trade publishers (link here). Ad pages managed to eek out a small gain of 0.49 percent, and remain in positive territory for the year, gaining 1.81 percent.

U.S. B2B publishers ended 2010 down a little over 3 percent, but ad pages fell over 28 percent in 2009 (ad pages were down 9.63 precent in 2008, as well). If B2B ad pages can stay in positive territory it would be first gain in pages since 2006 when publishers saw their ad pages grow up just a touch more than a half of a percent.