Tuesday, November 1, 2011

Yahoo! acquires advertising and technology solutions company interclick for $270 million

Digital media company Yahoo! this morning announced that it had acquired advertising and technology solutions company interclick in an all cash tender offer valued at $270 million.

"This investment underscores our focus on enhancing the performance of both our guaranteed and non-guaranteed display business across Yahoo and our partner sites and, combined with Yahoo!'s reach and advertising leadership, will deliver a powerful solution for marketers," Ross Levinsohn, EVP, Americas region said in the company's acquisition announcement. "interclick's innovative platform will allow Yahoo! to expand its targeting and data capabilities to deliver campaigns with stronger performance metrics."

Yahoo! expects the deal to close by early 2012. GCA Savvian Advisors, LLC served as advisor to interclick on the deal.