Monday, December 12, 2011

The International Herald Tribune updates its iPhone and iPad apps, bringing them into Newsstand

The International Herald Tribune (IHT) tablet edition and its mobile application have been updated to add Newsstand support and other features. The newspaper is owned by The New York Times Company.
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As you would expect, the apps are very similar to the NYT iPad and iPhone apps, as its approach to reader access of the content.

Like the NYT iPad app, International Herald Tribune for iPad gives readers access to the front page news free of charge, but then requires a subscription for accessing other sections of the paper. In the case of the IHT, that is quite a number of sections: Page Two, Asia-Pacific, Europe, Americas, Middle East & Africa, Views, Global Agenda 2012, Business with Reuters, Technology & Media, Culture, T Magazine, Fashion, Sports, Health & Science, Cartoons, Business Navigator, Video, and Day in Pictures.

There are two subscription options inside the IHT's iPad app: for $24.99 per month the reader gains full access to the iPhone and iPad apps from the IHT, as well as unlimited access to the NYT website; for $14.99 per month, the reader gains unlimited access to the IHT for iPad app alone. The iPhone app subscription options are priced at the same levels as the iPad option.

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Top-Left: A "full-page" ad from Ferragamo; Top-Right: A section, in this case "Europe", that will require a paid subscription to access (with the pop-up weather widget); Bottom-Left: an article in a locked section displays the newspaper's subscription promotion; Bottom-Left: the IHT's subscription page.

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