Thursday, December 8, 2011

The New York Times releases a mobile app for the election season; app gives the reader free access to the top stories, but otherwise requires a digital subscription

Based on the quality of the GOP debates, and the candidates involved, one would think that the first election media app to be released would be from The Onion. But, unfortunately, neither The Onion, The Daily Show or SLN has yet to enter the political news app arena.
That leaves us with the NYT, which is not a bad way to start off the election season, I guess.

The new NYTimes Election 2012 iPhone app is a free app that offers readers the top six news stories free of charge. To get more readers will have to either sign into their existing NYT + Smartphone or All Digital Access accounts.

I will go out on a limb by saying that quite a number of readers will object to having to pay for the content, being as it is pretty much all online and can be accessed for free, assuming you haven't hit your metered paywall limit.

But the idea is a good one: in order to make a digital subscription worth it for readers the NYT is creating additional digital products that can be accessed with through their subscription. This is absolutely the right approach, publishers can no longer consider their existing print product as their brand – their brand is all the products created that distribute their content. Create or die. (OK, I'll get off my high horse now.)

The new NYT is a good solid mobile app which hopefully will be ported over to Android, as well. There are only a few star ratings inside the App Store, but no written reviews. There is one one-star rating, but I have to assume that came from Donald Graham.


1 Comment:

Anonymous said...

There is a similar Android app at