Tuesday, January 24, 2012

Another blowout quarter for Apple, but what did you expect? More than 15 million iPads sold in Apple's Q1

The numbers Apple reported today for its fiscal 2012 first quarter were so good that not even Business Insider, that has predicted doom and gloom for the tech giant could say anything negative.

Most observers pointed out that Apple's profit, $13.87 million was more than Google's revenue for the quarter. But Apple, one must remember, sells things (you know – laptops, desktops, phones – oh forget it).

"We're thrilled with our outstanding results and record-breaking sales of iPhones, iPads and Macs," said Tim Cook, Apple's CEO in the company's press release. "Apple's momentum is incredibly strong, and we have some amazing new products in the pipeline."

For the media world, the numbers really aren't that important so much for the huge revenue and profit gains, as they are in that they confirm that the company's iOS remains the most important platform for digital publishing.

While Apple sold 37.04 million iPhones (an amazing number, isn't it?) the iPad sales number of 15.43 million units was the one that caught my attention.

Just think, one day even Jeff Jarvis might buy an iPad again, though I doubt it. That would have made it 15,430,001 iPads, but who is counting?

Today again I read on a forum that the future of magazines is not iPad apps but something else, which I've forgotten. The point was that the future is still print. Few would agree with this, but the sentiment that one shouldn't develop for the iPad still is out there. I doubt even 15 million new iPad owners won't convince some people that their businesses depend on reaching these readers. We'll miss them when they fold, or maybe we won't.

Here are the numbers from the earnings call:
  • Revenue: $46.33 billion
  • Profit: $13.06 billion ($13.87 per diluted share)
  • iPhone sales: 37.07 million
  • iPad sales: 15.43 million
  • Mac sales (remember them?): 5.4 million
  • Cash on hand: more than most countries

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