Tuesday, January 31, 2012

"Digital Subscriptions for Dummies" from Mag+

Seaking of Mag+ (mentioned below in the post about Bonnier): they have posted a "Digital Subscriptions for Dummies" on their website in any attempt to clear up any confusion publishers might have concerning selling digital subscription via Apple's Newsstand.
One thing that I think is missing – or else I missed it myself – is that a subscription can be free. For consumer magazines this would seem a strange concept, but many B2B magazines and many alternative weeklies will want to keep their publications free of charge. Apple's subscription policies, and its Newsstand, will accomodate this. The advantage is that when a reader subscribers, even for free, the issues will download automatically to their device, theoretically improving readership.

Mag+ continues to offer its digital publishing tools free of charge to download and experiment with. Recently they introduced three levels of paid app publication: Go!, which is a one time app for $199; Grow! which is the company's standard multi issue solution at $2500 to start; and Lead! which is a $3000 per month fee for unlimited apps for those companies producing multiple titles and multiple issues.

In the interest of fairness, I should also mention that WoodWing will be conducting a series of webinars on Thursday that will focus on integration of Adobe's Digital Publishing Suite with WoodWing's Digital Publishing Solution.

WoodWing Evangelist Victor Cardoso will conduct the webinars which are offered at various times throughout the day to accomodate users in different time zones. Check the WoodWing website for more information, or e-mail me here at TNM and I will pass along the webinar announcement.