Monday, January 9, 2012

Nuance announces it will unveil Dragon TV at CES 2012; voice controlled television solution offered to TV OEMs

The big Apple rumor during the last half of 2011 was that the consumer electronics giant would release an Apple TV set this year, one that would revolutionize television. At the center of the rumored Apple TV was supposed to be Siri, the personal assistant software built into the new iPhone.

But part of what makes Siri work is the dictation abilities from Nuance. Today Nuance announced that it would unveil Dragon TV, a voice and language comprehension platform for televisions. The app, if I may call it that, is designed for TV OEMs to be incorporated into their TV products. (See complete press release after the break.)

The product seems to be a big part of what Apple was rumored to be bringing out, should they have actually launched their own TV line.

I have been, and continue to be skeptical about an Apple TV line simply because the price of HDTVs has been crashing for the past couple of years. Apple has traditionally only introduced products into areas where they will either be without much competition, or where their product can be the premium priced product. Without a monopoly on voice control, what would be the differentiator for Apple?

Here is the full press release from Nuance:

Nuance Unveils Dragon TV

TV, Device and Set-Top Box OEMs and Service Operators Will Transform the Digital Living Room with Nuance’s Voice, Natural Language Understanding and Touch Innovations for Content Discovery and Social Media Engagement

2012 International CES
LAS VEGAS & BURLINGTON, Mass. -- Nuance Communications Inc. (NASDAQ: NUAN) today unveiled Dragon TV, a unique voice and natural language understanding platform for TV, device and set-top box OEMs and service operators. Dragon TV makes finding and accessing shows, movies and content in today’s digital living room easy and fun for consumers. Leveraging Nuance’s voice and natural language understanding capabilities, Dragon TV creates the “lean-back experience” consumers demand, with the ability to easily find content by speaking channel numbers, station names, show and movie names. People can even search for content by actor and genre, and stay connected via Twitter, Facebook and Skype.

An estimated 1.6 billion TVs will be connected to the web by 2014 according to Strategy Analytics – and the broad spectrum of channels and media options available today are already nearly impossible to navigate with traditional TV remotes. Consumers have more options and media than they are even aware of, and still can’t find “what’s on.” Dragon TV changes all of that, giving OEMs and service operators the ability to deliver TVs, set-top boxes and applications that let consumers find and experience content with Nuance’s leading voice technologies. Further, Nuance’s natural language understanding technologies allow consumers to say virtually anything to quickly and easily discover shows, movies and more. For instance, people can say:
  • “Go to PBS”
  • “What’s on Bravo at 9 p.m. tonight?”
  • “When is Ellen on?”
  • “Watch Dexter on DVR”
  • “Find comedies with Vince Vaughn”
  • “Play David Guetta on Music Choice”
Dragon TV also makes it even easier to stay connected from the couch by leveraging the unique messaging and social media capabilities that today’s digital TV OEMs and operators offer, such as email, messaging, Twitter, Facebook and Skype. For instance, people can say:
  • “Send message to Julie, ‘Old School is on TBS again this weekend – super excited’”
  • “Send update to Facebook, ‘Anyone else looking forward to Celebrity Wife Swap?’”
  • “Call John via Skype” and be talking in no time
Dragon TV is incredibly flexible, and can be integrated across embedded, connected and hybrid modes, allowing OEMs and service operators to take advantage of the content available on the device and in the cloud. Dragon TV features include:
  • Seamless Application Control: Digital home devices are now integrating applications for e-mail, social networking and interactive communication. Dragon TV offers a straightforward and simple method of input to drive adoption.
  • Discovering: A wealth of information is now available over TV, including program guide listings, personal media and web content. Dragon TV delivers an integrated, universal search solution allowing users to access content with ease.
  • Messaging: From social networking to e-mail, the availability of messaging applications on TV continues to grow. With Dragon TV users are empowered to interact and communicate via an integrated text and speech solution.
  • Accessibility: Governments and standards bodies are now mandating accessible solutions for TV. Leveraging Nuance’s core speech technologies and natural language understanding, Dragon TV makes TV accessible to everyone.
  • Complex Acoustics: With Nuance’s Far-Talk technology, Dragon TV is able to break through the interferences of multiple acoustic sources and focus on what’s important for interpreting commands – the user’s voice.
“Traditional search on televisions is tedious and amazingly outdated,” said Michael Thompson, senior vice president and general manager, Nuance Mobile. “Dragon TV brings an amazing voice experience directly to the living room, similar to what people do every day on their phones and in their cars.”


Dragon TV is currently available for TV, device OEMs, operators and developers, supporting all major TV, set-top box, remote control and application platforms, including Linux, Android and iOS. For more information, visit

About Nuance Communications, Inc.

Nuance Communications, Inc. (NASDAQ: NUAN) is a leading provider of voice and language solutions for businesses and consumers around the world. Its technologies, applications and services make the user experience more compelling by transforming the way people interact with devices and systems. Every day, millions of users and thousands of businesses experience Nuance’s proven applications. For more information, please visit

Nuance and the Nuance logo are trademarks or registered trademarks of Nuance Communications, Inc. or its subsidiaries in the United States of America and/or other countries. All other company names or product names may be the trademarks of their respective owners.

The statements in this press release relating to future plans or future events or service, are forward-looking statements which are subject to specific risks and uncertainties. These could involve particular market trends, competition factors and other risks described in the documents submitted to the US Securities and Exchange Commission. The actual results, events and services may vary significantly from the forecasts. The reader is warned not to rely on these forward-looking statements without reservation, since these are simply reflections of the current situation.