Wednesday, January 4, 2012

Report: Former Adobe, Quantcast exec Todd Teresi hired by Apple to manage iAds mobile advertising efforts

Bloomberg's Adam Satariano is reporting (via Twitter) that Apple has hired Todd Teresi to run its beleaguered iAds efforts, the company's mobile ad network.

Teresi's background, according to his LinkedIn profile, is on the operations and analytics side of the business. If so, it would appear that Apple sees its iAds as more of an advertising service than an advertising network.

Unlike Time Inc.'s recent hire of former Digitas chief executive Laura Lang to run its magazine division, this hire seems to be less about actual sales than about operations and systems.

On the other hand, the hiring may well have everything to do with his time at Quantcast as Apple's current Director of Global Business Operations is also a former Quantcast executive.