Thursday, February 2, 2012

Avid releases iPad version of Avid Studio

Fresh from pissing off the video production community with its new version of Final Cut Pro, Apple beat a hasty retreat by issuing an update that brought in multicam support, as broadcast monitoring. Whether the update will reverse the impression that Apple has made a terrible blunder is yet to be seen.

You, too, can "Ceate" a new video project using Avid's new iPad app, priced at $4.99.

Many believe that Apple's new version of Final Cut Pro is good news for companies such as Avid, which offers both high-end professional software solutions, as well as its own pro-sumer product, Avid Studio.

Today Avid got into the tablet game with a $4.99 video editing app, also called Avid Studio.

If you are thinking of using your iPad to edit video, it might be smart to get this one now, before the price rises to $7.99 – though, to be honest, these app prices are ridiculously low.

After the jump you can see all that the app says it can do:

Big-screen moviemaking comes to the touchscreen with Avid® Studio for iPad. We’ve distilled the world’s leading film-editing technology into an easy-to-use app that enables you to edit video, audio, and photos at the speed of your creativity.

Swiftly arrange your clips in the Storyboard, make precision edits using the Timeline, and add high-quality transitions, effects, and a soundtrack. Then share your movie directly to YouTube, Facebook, and more—or export your project to Avid Studio for the PC and continue editing with even more advanced tools.

Easily Access Your Media
- Work with any media on your device—video, audio, and photos
- Access media from external devices via an iPad Camera Connection Kit (sold separately)
- Capture video and photos from within the app
- See your media organized by Albums, Events, Faces, and more

- Get started quickly with how-to materials
- Easily navigate your project with intuitive gestures
- Swiftly arrange clips in the Storyboard
- Make precise edits and trim individual frames in the Precision Trimmer
- Use the Razor Blade tool to cut on the fly and delete or replace the second half of the clip
- Easily replace one clip with another

- Quickly create multi-layer 3D animations, transitions, and titles with included Montage templates
- Easily composite video tracks to create layered looks
- Add high-quality fades and dissolves to help your story flow
- Generate professional-looking motion titles and graphics with full control over text, font, color, size, position, and rotation
- Create amazing Picture-in-Picture effects with full control over position, size, and rotation
- Pan and zoom on your photos to create high-impact slideshows
- Enjoy full-screen playback

Create Soundtracks
- Use your own audio or choose from the included sound effects
- Trim audio to any length, set levels, and fade audio in or out

- Easily share movies via YouTube, Facebook, email, and more
- Export projects to Avid Studio for the PC

Pro Technology, Pro Results
- Created by Avid, the maker of the world’s leading film and music editing technology
- Easy enough for the hobbyist, powerful enough for the pro
I haven't been that interested in video editing since Apple updated its iMovie and made a very good and simple video software solution much harder to work with, and far less powerful. That was quite a number of years ago and since then they have released new versions of iMovie that have been somewhat better.

But, frankly, it was too late, they had lost me, and I think this is one area where Apple has really fallen down. They are so insular that they really don't care if you don't like their new vision for a product, they know they are right.

That is why I use Audacity for audio editing, so much easier to use than GarageBand for what I need to do with audio.