The latest Audit Bureau of Circulation report from the UK shows the digital edition circulation levels for 72 titles, with Men's Health leading the pack with 7,779 digital edition copies.
As the new figures cover a period of time that spans the introduction of Apple's Newsstand app, these numbers are expected to rise in the next reporting period, which would be January to June of this year.
"ABC is evolving the digital editions rules very fast, for example they have been updated 3 times within the last year," an ABC statement states. "ABC is continually reviewing feedback from publishers and agencies to inform changes to the rules. This is necessary because digital products are evolving rapidly with publishers trying out different approaches, which can vary widely across the industry."
Publishers can also audit their publications on a separate Digital Publication certificate under the new rules, allowing for the auditing of purely digital-only publications.
Journalism.co.uk, whose story can be found here, posted the digital results for the top ten British publications:
- Men's Health - 7,779
- T3 - 7,327
- GQ - 5,731
- Cosmopolitan - 5,675
- Men's Fitness - 3,987
- Esquire - 3,745
- MacUser - 3,648
- Stuff - 3,630
- Wired - 3,190
- Total Film - 2,910