Monday, March 19, 2012

American Business Media unveils its Neal Award winners; Advanstar wins mobile award for its 'dvm360 for iPad'

The Neal Award winners were announced last week by American Business Media (ABM). This contest presented by ABM is named after the trade association's first managing director, Jesse H. Neal.
The "Grand Neal" went to McGraw-Hill's Architectural Record (affectionately known as ArchRecord). It is a nice, though insufficient reward for a magazine that saw the AIA move its "official" designation to Hanley-Wood's ARCHITECT magazine when the contract expired with McGraw-Hill at the end of 2010.

(McGraw-Hill had previously taken away the AIA contract from BPI's Architecture magazine. That magazine was then bought and closed down by Hanley-Wood to make room for ARCHITECT. What goes around, comes around, I guess.)

In the area of digital media, the pickings were a bit slim. But here is a rundown of the winners on some of the categories you might consider New Media:

Category 10: Best Website Class A: Up to $3 Million

The McGraw-Hill Companies

Category 10: Best Website Class B: $3 Million to $7 Million

Category 10: Best Website Class C: More than $7 Million

Engineering News-Record
The McGraw-Hill Companies

Category 11: Best Integrated Package Class A
Winner: "GreenBuild 2011: Toronto"
The McGraw-Hill Companies

Category 11: Best Integrated Package Class B
Winner: "Firehouse 9/11 Anniversary Coverage"
Cygnus Business Media

Category 11: Best Integrated Package Class C
Winner: "New York: The Death and Life of a Great American City"
Architectural Record
The McGraw-Hill Companies

Category 12: Best Blog
IEEE Spectrum
IEEE Media

Category 15: Best Use of Video
Winner: "Health Monitor"
CBS Interactive

Category 16: Best Use Of Mobile
Winner: "dvm360 for iPad"

Category 17: Best Recurring Webcast
Diversified Business Communications

Category 18: Best Use of Social Media
" Building a Community"
Architectural Record
The McGraw-Hill Companies

dvm360 for iPad is an interest take on the replica edition. The app is from Advanstar and Pixel Mags, and like most replica editions, it can be found under the developers name (PixelMags) rather than the publishers – something that continues to irritate me to no end.

Like all the PixelMags apps I've looked at, this one offers stuttering navigation, even on a new iPad.

But Advanstar has taken the form seriously here by building the tablet edition in landscape and loading it with interactive elements including hot links and video. Because of this it hides its origins fairly well.

The app would be so much better built with a native digital publishing platform, but it is, I suppose, not a bad compromise.

The fact that this won in the "mobile" category can be chalked up to the fact that there was no tablet category, and that number of decent entries must have been rather small. The two other finalists were Cygnus Business Media's Sustainable Construction (first written about here) for the iPad, and Farm Progress's Farm Futures app.

It appears that only the Cygnus app was actually developed in-house and published under their own name.

Speaking of... Cygnus recently released what could safely be called a custom publishing app for one of its important customers. Farm Forum is an iPad app produced Case IH farm equipment. Anyone publishing a B2B magazine for the construction or farm industries knows how important the big equipment manufacturers are – and Racine-based Case is certainly one of the biggest.

Another winner was McGraw-Hill for best website with its site for GreenSource, part of the company's construction portal.

You can view a gallery of the winners and finalists on the ABM website here.

1 Comment:

Jessica Zemler, Editor, said...

Hello, I just wanted to let you know that the Best Website winner you've listed above is incorrect. The Best Website award was awarded to three different sites:

Class A (Up to $3,000,000 in gross advertising/circulation revenue):, GreenSource, The McGraw-Hill Companies

Class B ($3,000,000 to $7,000,000 in gross advertising/circulation revenue):, Advanstar

Class C (More than $7,000,000 in gross advertising/circulation revenue):, Engineering News-Record, The McGraw-Hill Companies

The full ABM announcement is here: