Wednesday, March 21, 2012

Soccer's governing body, FIFA, debuts new YouTube channel well ahead of the next World Cup in Brazil in '14

Soccer's main governing body, and the sponsor of the World Cup, today launched a YouTube channel that will host game highlights.
The video channel, FIFA on YouTube, will feature game action from FIFA events such as the 2010 FIFA World Cup South Africa and the FIFA Women’s World Cup 2011 Germany, and will no doubt be much visited when the World Cup returns to Brazil in 2014.

“FIFA is keen to engage with football fans beyond our competitions by sharing our rich visual content with them, and for this there is no better platform in terms of reach and penetration than YouTube,” said Joseph S. Blatter, President of FIFA, in the organization's news release. “We want to provide YouTube users with the greatest moments of FIFA World Cup history but also invite them to share theirs with us.”

“We are very excited that FIFA is launching its channel on YouTube,” said Stephen Nuttall, YouTube’s senior director of sports partnerships in Europe, the Middle East and Africa. “This new channel will allow a global audience to discover and interact with videos featuring the best footballers competing in the most prestigious tournaments. This is one more example that YouTube is increasingly the place for football,” Nutall said.

The FIFA channel will host videos, of course, but don't expect to share the content. FIFA has turned off the embedding function on its current content – even the video it created to promote the new channel – that, of course, makes no sense at all, especially if the organization is trying to show off its social networking know-how.