Amazon took a step towards creating an app environment that will be more familiar to those developers who have launched media apps in Apple's iOS platform. Developers can now access the Amazon Appstore for Android SDK and In-App Purchasing API through the Amazon Appstore Developer Portal.
"Our simple, secure, and trusted 1-Click purchase experience is easy for customers to use, increasing conversion rates for purchases within your app. Plus, we designed our In-App Purchasing (IAP) solution to be simple and easy to integrate so you can be up and running quickly."
According to the email sent developers, the New York Post was one of several beta partners for the SDK, along with Glu Mobile, G5 Entertainment and Storm8.
Here is the YouTube video posted a while ago on the introduction: