Tuesday, April 3, 2012

Appelberg Publishing Group shows off its chops for clients with its own digital magazine; new iPad app is released that supports Apple's Newsstand

If you are a custom publisher, custom content producer, ad agency or other marketing firm, you want to demonstrate to your potential clients that you can handle the new digital publishing platforms. So what better way to do that than to launch an app into the App Store or one of the Android stores.

The new app resides inside Newsstand.
This was surely the thought behind the new app released today from the Swedish firm Appelberg Publishing Group. The publisher today released a brand new iPad app, Appelberg, that is a natively designed version of its print magazine.

Appelberg specializes in creating print and digital magazines for its clients. These custom publishing projects produce interesting magazines that are not merely promotional pieces but are sometimes compelling consumer magazines in their own right.

Naturally, Appelberg would want something that reflects its own company, as well – hence the magazine Appelberg.

Prior to the launch of this new tablet edition, Appelberg had released a previous app under the title Appelberg Publishing. That app was strictly a replica affair. What would have impressed clients would have been that there was an app at all available for readers who own an iPad. But the replica edition was hardly a showcase for the company.
The old app was a replica edition.
Now Appelberg has a new natively designed version of the magazine, complete with scrolling and swiping pages. The tablet edition is fairly small, and it can only be read in portrait. This keeps the size of the file down to only a little more than 10MB, and creates a rocket-fast download experience.

The experience of creating this version of their magazine, though, will enable them, in the future, to create similar digital magazines for their clients. This is precisely the advantage publishers have that invest in learning the new platform. For other publishers and agencies that continue to farm out digital production, they will remain at the mercy of the skill sets their vendors decide are important rather than growing as the new digital platforms grow.