If you are a custom publisher, custom content producer, ad agency or other marketing firm, you want to demonstrate to your potential clients that you can handle the new digital publishing platforms. So what better way to do that than to launch an app into the App Store or one of the Android stores.
|The new app resides inside Newsstand.|
Appelberg specializes in creating print and digital magazines for its clients. These custom publishing projects produce interesting magazines that are not merely promotional pieces but are sometimes compelling consumer magazines in their own right.
Naturally, Appelberg would want something that reflects its own company, as well – hence the magazine Appelberg.
Prior to the launch of this new tablet edition, Appelberg had released a previous app under the title Appelberg Publishing. That app was strictly a replica affair. What would have impressed clients would have been that there was an app at all available for readers who own an iPad. But the replica edition was hardly a showcase for the company.
|The old app was a replica edition.|
The experience of creating this version of their magazine, though, will enable them, in the future, to create similar digital magazines for their clients. This is precisely the advantage publishers have that invest in learning the new platform. For other publishers and agencies that continue to farm out digital production, they will remain at the mercy of the skill sets their vendors decide are important rather than growing as the new digital platforms grow.