Tuesday, May 8, 2012

Atlantic Media gets set to launch its online business brand, Quartz; good news, they're hiring

Journalists are a competitive bunch. They get a bit snarky when they hear that a new publication or website is launching, often looking for something negative to say. (I guess they are a lot like me when I am talking about all those new replica editions, no?)

But often lost in all the snark is the fact that sometimes, sometimes, the new launch means new hiring. So here I am to stand on my chair and applaud the hiring going on now over at Atlantic Media for their new business website Quartz.

Quartz might be a really bad name for a business magazine (sounds more fashion to me), but it at least is a new brand. And while some commentators may doubt the need for a new business title, reading reports of the elections in Greece and France yesterday in Forbes, The Economist and the Financial Times I can tell you that a new prospective is sorely needed.

Anyway, back to those jobs: according to the Quartz website, the new digital brand is in need of journalists, developers, designers and ad salespeople, though the jobs currently being listed are for Lead News Editor, Commentary Editor, Reporter, Senior Developer, Web Designer and Project Manager. Go for it.

Quartz is being led by former WSJ Online managing editor Kevin Delaney.

“This is a great moment to create a new digital service for a global readership and provide readers with news and real insights at the pace of the Web,” Delaney said in January when the new site was announced. “Given its online and journalistic accomplishments, Atlantic Media is an excellent home for such an effort, and I’m proud to join.”

Atlantic Media is calling Quartz a "digital first" brand, which is not the proper terminology – they need to get up to speed with the lingo. These digital only brands are called pure plays, which is different than a digital first publishing effort. In a pure play, the media company launches a new site and hires staff; in digital first, the publisher says they are emphasizing aggregating content more and layoffs off print staff.