Wednesday, May 16, 2012

Former Nielsen Business Media titles, resurrected after divestiture, now will be going digital-only

Two former Nielsen Business Media titles, shut down in the fall of 2009, only to be resurrected by a new owner, have decided to go digital-only. Multi-Housing News and Commercial Property Executive will be ceasing production of their print editions and beginning in July will be pointing readers to their existing online digital flipbooks.
The two trade industry titles, tied to the depressed housing market, were caught up in Nielsen's divestiture of B2B titles that occurred in 2009. Some of the magazine properties were sold off, while others were shut down. Those closed, like Editor & Publisher and these two titles, were resurrected under new owners that came from outside the small circle of major B2B media companies.

In the case of Multi-Housing News and Commercial Property Executive, the titles were acquired by one of the magazine's largest advertisers, Yardi Systems, a Santa Barbara, California-based property management software company.

But two and a half years into the new ownership the magazines have announced that they will be going digital-only.

"We determined that the resources associated with printing and delivering are better allocated to giving our readers the absolute best content in the business. Readers of both MHN and CPE have told us they want more information and faster than we can provide it in a printed, monthly magazine," Daniel Waldman, the publisher of both titles, said in the press release announcing the move.

Suzann Silverman, who joined Nielsen in 1995 and became the editor-in-chief of what was then Commercial Property News, told TNM that the plan is to take their basic Flash-based flipbooks and begin enhancing them. Their digital magazines currently online are created using the BlueToad publishing platform.

Diana Mosher, the editorial director of Multi-Housing News alluded to this in the press release: "We're excited to continue this tradition on an interactive digital platform. We'll now be able to link directly from our digital edition to our popular MHN TV segments, webcasts, Facebook chats and blog," Mosher is quoted as saying.

Both B2B titles are currently BPA audited, with Multi-Housing News reporting a qualified circulation of 24,522 in its December report, and Commercial Property Executive reporting a qualified circulation of 30,518.